Is Email Marketing Dead?

Email marketing has been overused and abused by marketers. Compare to many forms of marketing (eg. SEO, SMM, Google Advertising), I think email marketing have reached a high level of maturity. There is a video talk about Email marketing, I believed he makes some good point.      Click here for video! What does the statistics…

Domino’s Using a Robot to Deliver Pizza in Australia

DRU (Domino’s Robotic Unit) is an autonomous delivery vehicle and is set to take the world by storm.  Click here for video! With sleek, refined forms combined with a friendly persona and lighting to help customers identify and interact with it, DRU is a world first in the space of commercial autonomous delivery. He is…

Sale second-hand clothes from hospital morgues as new? Really?

I read a news about a Chinese company bought second-hand clothes from an Israeli company and the Chinese company sale on Taobao just after washing and ironing job. Those clothes are actually from overseas landfills and even hospital morgues, according to local authorities. The Clothes could be contaminated with harmful bacteria and spread skin diseases, customs officials…

Is your digital wallet secure?

In recent years, digital wallet growth and been create in many ways, for example, Apple pay, banking app, Alipay, those implications growing rapidly. The digital wallet can be defined as the electronic wallet, which is the software in our electronic device. people can use the smartphone to buy as an actual card. They can also see…

Ikea with VR – New customer experience

Recent advances in technology are providing new and exciting ways for us to interact with each other. The possibilities of extending these technologies beyond the consumer realm to the enterprise are seemingly endless. This includes enhancing companies customer experience. Companies are gaining new opportunities to interaction with many of these technologies to offer an improved…

Is go viral means doing something creazy?

There are many successful viral ads, however, as more and more creative ads being released, digital marketers are trying hard to come up with a new idea of ads to make it viral. There is an interesting thing I been found is that there is a trend for companies to do something extreme such as extream sport,…

Should airlines and their travel peers be investing more in social versus search?

Recently, I read a news about Facebook expands their dynamic ads for travel to airlines. Airlines such as Cathay Pacific airways have the post says explore more fan in Asia, Hong Kong etc. Facebook is rolling out new Dynamic Ads for Travel on its platform as well as on its Instagram brand, “It’s fundamentally the same,” said Christine Warner,…

Lucky money attraction rule – Mobile Marketing.

Nowadays more and more people using smartphones. WeChat as a Chinese most popular platform it can have a huge effect on marketing in China. What’s WeChat? Basically, WeChat is an App contains a lot of features from many apps, it includes digital wallet, GPS, maps, video call, voice call, investment, my moment, find people nearby and even taxi service….

The sharing economy – Wifi sharing

In the class activity, our group came out an idea about sharing the wifi to other people. I did some online search and I find out somebody did forehead. This is a news back to September 2016, Brisbane start-up creates a wifi sharing economy to utilising unwanted data. A software engineer invents a device for homes to…

Why marketing through social media?

  Social media defined as computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. This is a long definition, in my words, it is something digital and can connect and communicate with people. No matter they are you are friends or some famous…