Domino’s Using a Robot to Deliver Pizza in Australia

DRU (Domino’s Robotic Unit) is an autonomous delivery vehicle and is set to take the world by storm.  Click here for video!

With sleek, refined forms combined with a friendly persona and lighting to help customers identify and interact with it, DRU is a world first in the space of commercial autonomous delivery.

He is a four-wheeled vehicle with compartments built to keep the customer’s order piping hot and drinks icy cold whilst traveling on the footpath at a safe speed from the store to the customer’s door.

DRU is able to navigate from a starting point to his destination, selecting the best path of travel. His onboard sensors enable him to perceive obstacles along the way and avoid them if necessary.

While he won’t be taking to the streets tomorrow, DRU is a big step forward in the work Domino’s is doing in the future commercialisation of this technology.

He is cheeky and endearing and we are confident that one day soon he will be joining the Domino’s family and delivering piping hot pizzas to your door.


Domino’s Robotic Unit (DRU) which travels up to 18 km/h is the latest idea in the company’s push for autonomous food delivery systems. These idea released can really enhance the customer experience.

Smart marketers will focus on the consumer experience

The old says, “the customer is God.” There is always a disconnect between marketers and their audiences. “Customer experience is that last durable way to build loyalty and advocacy with consumers,” Gartner’s Sorofman said. The perspective should be exclusive “how you serve customer needs, but only as they translate value to the business,” meaning there needs to be a value-add on both ends of the transaction.

Marketers should think about what consumers need and what they want to experience, the domino smartly captured and enhanced the customer experience.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s