Ikea with VR – New customer experience

Recent advances in technology are providing new and exciting ways for us to interact with each other. The possibilities of extending these technologies beyond the consumer realm to the enterprise are seemingly endless. This includes enhancing companies customer experience.

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Companies are gaining new opportunities to interaction with many of these technologies to offer an improved customer experience. “Virtual reality is developing fast and in five to ten years it will be an integrated part of people’s lives. We see that it will play a major role in the future, for instance, it could be used to enable people to try out a variety of home furnishing solutions before buying them,” says Jesper Brodin, IKEA Range & Supply Manager.

IKEA- a kitchen in virtual reality

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VR has become so popular for one big reason. Because it is cool! VR is so cool, in fact, that most people can’t stop talking about it. Even the people who don’t use it really want to at some point in the future.  81% of people who try VR wind up telling their friends about it. That’s huge since word of mouth is still one of the most effective forms of marketing.For digital marketers, capture the huge potential will be the lead to success.

 

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