Email marketing has been overused and abused by marketers. Compare to many forms of marketing (eg. SEO, SMM, Google Advertising), I think email marketing have reached a high level of maturity. There is a video talk about Email marketing, I believed he makes some good point. Click here for video!
What does the statistics say? According to Hubspot:
- Three-quarters of companies agree that email offers “excellent” to “good” ROI.
- 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.
- Two-thirds of emails are read on either smartphones or tablets.
According to data, we can conclude that email marketing isn’t dead but it’s now being used is less about direct marketing and more about nurturing potential customers and communicating with existing customers.
EMAILS EFFORTLESSLY NURTURE LEADS.
Aaron says that nurturing via email follows a simple strategic formula:
- First, raise awareness. (Inform customers about a product.)
- Second, stimulate a desire for acquisition. (Tell them where to get it.)
- Third, guide the reader toward conversation. (Transform prospects into customers.)
- Fourth, create customer retention. (Sell them related products.)
EMAIL IS FAR FROM DEAD
So email is far from dead when it’s being used for good and not for evil. And being a good marketer means need to write carefully about the content and frequency to avoid the customer like me. I always put the marketing email to spam or promotions as they are being too frequent and makes me hard to find the real important emails.