There are many successful viral ads, however, as more and more creative ads being released, digital marketers are trying hard to come up with a new idea of ads to make it viral. There is an interesting thing I been found is that there is a trend for companies to do something extreme such as extream sport, challenges, drama or even something scary in order to make the ads viral. Here are some examples:
Volvo Trucks the Epic Split – November 2013
Jean-Claude Van Damme’s epic video doing the splits on two reversing Volvo trucks amazed everyone when it was released in 2013. It represents the safety of the Volvo trucks. Who’d have thought a truck video could secure over 76.4M views?!
TNT Add Drama – April 2012
The TNT ‘push to add drama’ stunt in Belgium, I can never tire of this video. The video has over 51.6M YouTube views and was so successful that a sequel was made to launch TNT in the Netherlands which has over 14.7M views.
Red Bull Space Jump – October 2012
Breaking three world records, Felix Baumgartner completed the iconic space jump for Red Bull in October 2012. The Mission Highlights video alone on Red Bull’s channel has over 37.4M views.
Nowadays, many digital marketers trying to follow the instruction of viral video marketing to be unique, creative, short, shareable and remarkable. However, as they try too hard, it concluded as a trend. For me, this trend can be a reminder to tell myself and digital marketers don’t follow too much on challenge things but focus on new types and be creative.